Privacy & Confidentiality

Have you ever spent a good amount of time looking into buying a product online, and then weeks late after you do not buy it, you see the EXACT same product in an advertisement in the corner of your screen when your on Facebook? That's no coincidence, that's data brokers at work. A data broker is someone who is in the business of collecting personal information about consumers and selling the information to other organizations. They usually sell this information to marketing companies, so they can know and understand almost everything about their consumers. However, their imposing a huge threat for online privacy. So while you think no one can see you shopping online for your dogs new outfit, you might have several people writing down just what outfit you were looking at.